Why Video is Essential for Education
The education sector is more competitive than ever. Whether you’re a school, college or university, you’re under constant pressure to attract top-tier students and recruit exceptional staff, to make sure that you secure the funding needed to deliver an outstanding learning experience.
High-quality, inspiring video content sets you apart. It captures attention, communicates your values, and brings your story to life in a way that no other medium can.
Why the education sector chooses to work with VideoHQ
The core values which drive how we work
Our approach produces authentic video content which is designed to capture and keep the attention of your audience.
Tell your own story
Whether interviewing your staff, students, or parents, our conversational interviewing skills naturally bring your story to life.
Audience focussed
VideoHQ has journalistic roots, so everything is done with the target audience in mind.
Achieve your goals
We’re not about making videos that look great but have no substance; our clients get both.
Video Services for Education Providers
Compelling video interviews to promote your education provision
Promotional videos are the first introduction to your institution that you’d want a prospective student or parent to watch.
They sit front and centre on your website homepage, and feature your current staff and students authentically telling the story of the educational experience you provide.
These videos get more people to progress onto the next stage of your admissions process, such as booking a personalised tour or attending an open event.
Share your student’s journeys with Testimonial Videos
Student and parent testimonial videos can truly set you apart from other educational institutions—especially as so few are producing them to a high standard.
While promotional videos serve as a compelling introduction to your organisation, testimonials are exceptionally powerful for conversion. Hearing directly from real students or parents adds an authenticity that resonates deeply with your audience.
Their honest testimonials make the content relatable and build a strong sense of trust—something no scripted message can replicate.
Share these videos with prospective students and parents after they’ve attended an open event, and they’re far more likely to connect with and believe in the messages they heard on the day.
And if one of your key messages is how well you prepare students for success beyond your institution, then showcasing success stories from former students is a powerful way to add credibility. These case study videos bring your outcomes to life and offer real proof of the impact you have.
Attract the right talent with Recruitment videos
You don’t need me to tell you that recruiting and retaining teachers is incredibly challenging right now.
With a wide range of opportunities available to them, the best teachers can afford to be selective—so it’s crucial that you clearly communicate why your school is the right choice.
Authentic interviews with current staff are a powerful way to do this. Prospective teachers are far more likely to trust the words of fellow educators sharing their genuine experiences than a headteacher making the same claims (no offence—but what head wouldn’t say their school is a great place to work?).
Videos we have created for Education Providers
Grange Primary School produced a promotional video to strengthen its reputation among local parents, following improvements to its behaviour policy and curriculum.
St Augustine’s College of Theology wanted to boost student numbers across all courses, so we produced a promotional video with the student voice at its core.
Teacher testimonial videos to attract ambitious staff to Trust
The Marches Academy Trust is committed to staff career development, and so commissioned a series of teacher testimonial videos to attract ambitious educators.
Step 1: Discovery call
Share what you want the video content to achieve, and the key messages it needs to cover.
Step 2: Proposal
We’ll send across a bespoke proposal which outlines what videos we recommend for you.
Step 3: Pre-production meeting
We’ll develop the video ideas outlined in the proposal, and start actioning those plans.
Step 4: Final planning
We’ll have a final meeting to go over the filming day logistics to ensure everything runs smoothly.
Step 5: Filming
One or more days on-site filming with you to capture the footage.
Step 6: Editing
We’ll produce a first draft of the video for you to review.
Step 7: Revisions and approval
One round of revisions is included to allow you to make changes to the final video.
Step 8: Delivery
We can either provide detailed instructions on how to upload the videos, or we can manage that for you.
What our clients have said….
Idsall School Headteacher Michelle King shares what it was like working with VideoHQ to produce their school website and social media videos.
Hannah recently supported us with the creation of a promotional video for one of our schools. From the initial stages of planning to the final delivery, Hannah demonstrated an exceptional level of professionalism, creativity, and dedication.
She took the time to thoroughly understand our vision and goals for the promotional video, ensuring that every aspect aligned seamlessly with the school’s values and ethos.
The promotional video and social media clips she produced have become invaluable assets in promoting the school to a wider audience.
Hayley Alldridge, Marches Academy Trust
The videos have gone down brilliantly in the community (…) the amount of social media likes that we’ve had and new children joining the school from seeing the video.
Charlie Summers, Grange Primary School
Frequently Asked Questions
We always aim to reflect both the Trust’s ethos and each individual school’s identity in videos filmed across multiple sites.
Some Trust marketing directors are happy for us to work directly with each school, while others prefer to be involved throughout the production process.
Wherever you sit on that spectrum, we’ll ensure the final videos are fully aligned with your Trust’s branding and identity.
We’ve found that staff testimonials are a powerful way to connect with potential candidates who are a great fit for your organisation or Trust. They’re relatable, authentic, and build trust.
One approach that works particularly well is capturing these testimonials at events like conferences, away days, or training sessions – giving viewers a direct insight into how you invest in your team.
Timelines vary depending on the scope of the project, and we’ll always do our best to work around your deadlines.
In the past, we’ve booked filming with as little as a week’s notice – right through to nearly a year in advance!
While we do prefer a bit of warning where possible, feel free to get in touch even if you’re on a tight schedule.
From there, we’ll edit a first draft of the video(s) for you to review, and there’s a round of revisions included.
The editing and revisions process tends to take 2-6 weeks, depending on how quickly you can get your feedback across to us.
Staff and students don’t have to wait until the filming day to get involved – they can play a part in the pre-production process too.
While we’d usually hold pre-production meetings with members of the Senior Leadership Team and marketing directors, we can also run a messaging meeting with a wider group, including staff and student representatives.
In this session, we explore what makes your provision exceptional, what sets it apart, and what key messages need to be included in the video.
This approach helps ensure the final film genuinely reflects the whole school community – and gets everyone engaged and invested well before the cameras start rolling.
Video offers a clear and engaging way to share important messages – whether it’s a leadership update, policy change, or new community initiative. It helps ensure your message is consistent, accessible, and easy to understand.
For larger organisations, it also removes the need to visit multiple sites, saving time while keeping communication consistent across your whole team.
Absolutely! We tailor your video content to suit the platforms where your audience is most active.
For example, a full-length case study video might sit on a dedicated page of your website, providing in-depth insight.
From that, we can also create shorter clips – ideal for social media, blog posts, or e-newsletter inserts.
It’s not just about reposting the same video everywhere – it’s about creating content that’s purpose-built for each platform.
Yes! You can get absolutely loads of content from one filming day, and we often securely store the raw footage for our clients so it can be re-versioned at a later date.
We want you to get the most out of your investment and time spent preparing the filming session, and this is a great way of doing that.
Got any questions?
Get in touch with your questions and we will come back to you as soon as we can.
