Project Description

Everyone says they do great work – but how do you prove it to the businesses you’re trying to attract? If you sell B2B, video case studies give you the edge over your competitors.

Video puts your clients in front of the camera talking about results, and it’s one of the most effective marketing tools you can have. With a Creative Director who spent years as a BBC journalist, VideoHQ knows how to bring out a fantastic case study on camera.

The lab case study video brief

Klick Technology, a laboratory furniture and fit-out specialist, came to us after completing a big project for its client, Cyprotex, an organisation working across the pharmaceutical, biotech, personal care, and chemical research sectors.

Cyprotex was moving into a huge new facility at Alderley Park in Cheshire, and Klick had fitted bespoke furniture and fittings across 12 labs and three floors. They wanted a way to show that work off to future clients, so they turned to VideoHQ.

The case study video assets we produced

Less than two months from first contact to final delivery!

It was a fast, short-notice project. Klick got in touch at the end of April, and pre-production started straight away, with scenes discussed and interviews confirmed within days. We filmed on 5th May, and by mid-June, Klick had everything: the case study video, five social clips, 25 photos, and we’d got it all approved and signed off.

Clare Whitehurst, Marketing Director at Klick Technology, said:

“VideoHQ quickly understood both our brief and the messaging we wanted to communicate through our client case study video.

“Hannah was extremely proactive throughout the pre-production process, asking insightful questions and making valuable suggestions that helped shape the final content.”

That groundwork paid off once filming started.

Giving Marketing Directors extra support

VideoHQ doesn’t just turn up and film, and Clare noticed the difference in the little details:

“As a busy Marketing Director, I found VideoHQ incredibly easy to work with. Communication was excellent throughout, and response times were quick. The additional support provided, including video transcripts and thumbnail creation, added real value and saved time on our side.”

Video case studies featuring your happy clients

Our Creative Director, Hannah, spent years as a BBC journalist, so she knows how to put people at ease in front of the camera.

She filmed Brian Miller from Cyprotex and Jonathan Whitehurst, Managing Director at Klick, and their conversations told the story from both sides of the project: the client’s needs and Klick’s expertise, backed up by footage of the finished labs and offices.

A case study shoot that ran like clockwork

All our preparation in the run-up to filming meant the shoot itself was quick and easy for everyone involved. That’s the benefit of working with Hannah, a former BBC journalist who spent years putting people at ease in front of a camera.

Clare said:

“The filming day ran smoothly and professionally, and the final edit required only one minor change before being approved by both ourselves and our client without any further revisions. The finished videos are polished, engaging and tell the project story clearly and effectively.”

That’s the kind of partnership we build with every client we work with.

An extension of your marketing team

Clare had partnered with other videographers before, so she had something to compare us to:

“Having worked with other videographers previously, what stood out was how seamlessly Hannah integrated with our team, working as an extension of our marketing department and going above and beyond to ensure a successful outcome. I would have no hesitation in recommending VideoHQ for case study video production.”

We work this way with every client, getting to know your business and becoming part of your team, hopefully for the long term.

Ready to showcase your success stories on video?

A great video case study does what words alone can’t.

It lets potential clients see the quality of your work and hear it straight from the people who experienced it. For Klick, that meant turning a comprehensive fit-out project into a lasting piece of marketing content they can keep using on their website, social media and sales materials.