Case Studies

Generally my case study video packages include a main version of the video (around 2-3 minutes) which tells the full story of the project. I also produce some shorter social media clips, as well as [...]

Depending on logistics, case study videos are turned around in about 4-8 weeks - and can be faster if everyone is really engaged in the process. The part which can add time is finding a [...]

I can take two different approaches for drafting of case study interview questions. When a marketing manager already knows the interviewee inside out, I read through their drafted questions and make suggestions. But in most [...]

Generally my case study video projects cost around £2000 - £3500 (no VAT to pay), and this varies depending on travel costs and final outputs required.

You’ll want to see some examples of their previous case study video work. As well as making sure the video and audio quality are solid, does it feel like the video tells a good story? [...]

Generally there’s two pre-production meetings: one with yourself as my client, finding out what messaging you want for the case study; and one with the interviewee to explain the process. Then there’s the filming day, [...]

Firstly, if you’ve got a great relationship with your client, you might be surprised by just how willing people are to help you out! But the key is to get the timing right (don’t ask [...]

You want the answers to be descriptive - no ‘yes’ or ‘no’ responses! When I was a BBC journalist, I was taught a system called TED - ‘Tell, Explain, Describe’ - these are great verbs [...]

As a former BBC journalist, in my experience it’s all about making the interview conversational. Don’t give them the questions in advance as they’ll likely over prepare. Keep great eye contact (don’t just keep looking [...]

I find that giving interview questions to the client before the shoot can make them over prepare, and come across quite wooden and scripted. The best approach is to pre-interview them and generally ask them [...]