It changes my approach in two key areas: the focus on the audience, and putting contributors at ease. The audience is at the heart of every journalistic decision, from what stories you cover to how you present them. So when I’m producing videos for my clients, one of the first questions I ask is ‘who is your audience, and how are you currently reaching them?’ My videos are fully focussed on getting your specific audience to take the actions you want them to after watching the video.
Secondly, I know most people feel uncomfortable on camera. When I was a journalist at BBC Radio Stoke and BBC Radio Shropshire, I had to walk up to people on the street and quickly get them on board with speaking to me and contributing to a radio programme. When producing case study videos I work hard to explain the process, relax contributors, and create a conversational interview experience which helps them to tell their story.
