Capture authentic moments, powerful testimonials, and supporter enthusiasm that continue the donations long after your fundraising event ends.

Fundraising events have a big impact on a charity’s income generation over the year – and so it’s quite right that fundraising teams spend a lot of time and energy making sure the evening is a success.

Filming your fundraising event helps to improve the return on investment of that effort, by ensuring you can use content captured from that event for months to come – and also use it to boost ticket sales next time around.

It’s a phenomenal opportunity to gather content, as it’s probably the one night of the year all of your staff, supporters and service users are in the same place. And they’re probably already glammed up for the event!

Here’s some ways which filming content at your fundraising event can boost your fundraising strategy across the year.

Film testimonials with your service users

There’s no better way to get across the impact your charity has than by asking your service users directly how your support has changed their lives.

These interviews are so personal, authentic, and powerful – and absolute gold dust for driving donations.

People want to see where their money is going, and these interviews are the heartwarming proof they need to know you’re making a direct difference to people’s lives.

At VideoHQ, our creative director Hannah Quinn used to be a BBC journalist, so she knows how to make these interviews feel relaxed and comfortable, even if they’re about really sensitive topics.

At VideoHQ, our creative director Hannah Quinn used to be a BBC journalist, so she knows how to make these interviews feel relaxed and comfortable, even if they’re about really sensitive topics.

Boost volunteer numbers by filming interviews with your supporters

Volunteers are the lifeblood of charities, and an increase in volunteer numbers, or volunteer hours, can really improve the success and impact of your organisation.

But it’s not just a one-way street: people want to know what they’d get out of donating their time to your charity.

By filming video interviews with your current supporters about their experience volunteering with you, you’re sharing the reasons why other people should do the same in a really trustworthy way.

That’s exactly what we did for Age UK Shropshire, Telford and Wrekin during their 75th anniversary fundraising campaign. We produced video content featuring interviews with staff about why they need more volunteers, and followed that up with story-based content featuring one of their service users and her telephone befriender.

Film your fundraising event to create a content library for the next 6-12 months

Interviews with your staff, supporters and service users are some of the best content to re-version in lots of different ways.

Yes, you’ve got the video interview itself. But you can also turn that into:

• Social media clips to boost awareness
• Website ‘hero’ videos
• Email newsletter content
• Videos for presentations and pitches
• Content to send directly to potential supporters / sponsors / volunteers
• Transcripts so you can use quotes in fundraising bids and grant applications
• Quotes for fundraising brochures

Capturing the content while everyone is in one place saves everyone’s time, and means you can use your campaign budget more effectively.

Tell the story of your charity event through video

While much of the content you can produce at your charity event comes through the stories of the people there, sometimes the event itself is the story.

A charity event highlights video features powerful moments such as speeches, presentations and award moments – and the emotions of those moments can’t be recreated at a later date.

Capturing these events on video also preserves them for future storytelling, anniversaries, and legacy films.

Boost next year’s charity event ticket sales

Highlight videos have another key benefit – you can use them in 12 months’ time to promote next year’s event.

I kind of hate the term FOMO, but in this case it’s true – watching people have a great time last year, if you didn’t go, makes you more likely to buy a ticket this time around.

They can also help you to secure higher profile guest speakers, or more influential corporate partners.

Got a charity fundraising event in the pipeline, and want to explore how capturing it could boost your income generation? Get in touch for a free consultation.