How can we involve our students and staff in the video creation process?

Staff and students don’t have to wait until the filming day to get involved – they can play a part in the pre-production process too.

While I’d usually hold pre-production meetings with members of the Senior Leadership Team and marketing directors, I can also run a messaging meeting with a wider group, including staff and student representatives.

In this session, we explore what makes your provision exceptional, what sets it apart, and what key messages need to be included in the video.

This approach helps ensure the final film genuinely reflects the whole school community – and gets everyone engaged and invested well before the cameras start rolling.

For one project for Newbridge Prep School, I even asked the children to tell me what they love about the school as part of a creative writing lesson – and these answers were used to create the script for the promotional film!